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Jan 10

How ad network automation puts more weight on creative and what to do about it

Improvements in algorithms and machine learning systems are continuing to ease and improve the advertisers’ job on major networks like Facebook, Instagram, Google, and even Snapchat. Those platforms have created…

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Oct 25

Don’t Make These 7 Facebook Advertising Mistakes

In the 5+ years we’ve been managing Facebook accounts, we’ve come across numerous mistakes when auditing new client accounts — and we have audited a lot! Running digital campaigns is…

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May 24

Creating a Personalized Paid Social Strategy With Smartly & Care/of

At the eTail East conference, we had the privilege to share the stage with our partner Smartly and our client, direct-to-consumer vitamin brand Care/of to learn how modern brands can…

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Nov 30

Top 19 Twitter Ad Design Trends of 2017

Since Twitter launched ‘promoted tweets’ in 2010, over 130K advertisers have started promoting their products and services on the social media channel. While Twitter only accounts for 0.84% of the…

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Oct 19

Top 16 Facebook Ad Design Trends of 2017

When we’re not developing creative for our clients, you can probably find us scouring the Internet and our own social feeds to understand what tactics other brands are employing for…

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Oct 13

Emojis: An Advertiser’s Friend or Foe?

92% of the world’s online population uses emojis. ? So unless you’re part of the 8% who doesn’t, it should be no surprise to you that emojis are changing the…

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Feb 10

Mobile Video Best Practices on Facebook

At Bamboo, we partner with clients like HotelTonight, Microsoft, and The New York Times to help them maximize the ROI of their mobile/social advertising budgets. After spending many millions of…

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Dec 14

The 15 Methods We Use To Find Design Ideas For Mobile Ads

Frequency of new creative ideas in mobile marketing is crucial. We’re not buying billboard ads here. Mobile is a medium where creative burns out in a matter of weeks (if…

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