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Jan 10

How ad network automation puts more weight on creative and what to do about it

Improvements in algorithms and machine learning systems are continuing to ease and improve the advertisers’ job on major networks like Facebook, Instagram, Google, and even Snapchat. Those platforms have created…

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Jul 15

How to Utilize Google App Campaigns’ New Ad Group Format

Google is rolling out Ad Groups to all App Campaign accounts. What does this mean for you? Let’s find out! First off, what is an ad group?  An ad group,…

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Jul 11

How to Use Dynamic Product Ads for Prospecting

E-commerce advertisers are likely most familiar with Dynamic Product Ads (DPAs) in a remarketing sense. You upload your product catalog, someone comes to your site, then you show them ads…

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Nov 13


We’re very excited to announce the release of our first product. It’s called Cupboard! Cupboard is a reporting automation and analysis platform for Google Universal App Campaigns. The Backstory on Cupboard…

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Nov 14

[eBook] How to Survive the Switch to Google Universal App Campaigns

A comprehensive guide to implementing and optimizing Google’s Universal App campaigns to drive app installs and engagement.

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Nov 07

Google UAC Bid Types: Optimizing for Installs vs. In-App Events

Updated December 2017 Since Google announced the great migration from AdWords to Google Universal App campaigns (UAC) effective October 16th, we’ve received more and more questions about the channel. In…

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Sep 28

[Infographic] Google Universal App Campaigns from Top to Bottom

42.2% of digital ad spend will go to Google in 2017, amounting to a whopping 35 billion dollars. So it’s not surprising that since Google announced such a big update,…

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Sep 21

A Glimpse into Creative Asset Performance within Google Universal App Campaigns

Updated December 2017 In a short series we looked at how advertisers can best leverage Google Universal App campaigns to drive app installs and engagement. We tackled many FAQs regarding Google…

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Sep 14

Google Universal App Campaigns: How to Get More Bang for Your Budget

Updated December 2017 In a short series, we tackled many of those questions regarding bid types, budgeting, and creative assets. We also published a comprehensive eBook that shares our learnings and best practices. Download…

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