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Jul 15

How to Utilize Google App Campaigns’ New Ad Group Format

Google is rolling out Ad Groups to all App Campaign accounts. What does this mean for you? Let’s find out! First off, what is an ad group?  An ad group,…

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Mar 01

Why We’re Reducing Our Google UAC Media Management Fees by 75%

In the past few months since Google transitioned all app advertising initiatives to Universal App campaigns (UAC), the channel has undoubtedly changed the game for in-house advertisers and agencies alike.…

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Nov 07

Google UAC Bid Types: Optimizing for Installs vs. In-App Events

Updated December 2017 Since Google announced the great migration from AdWords to Google Universal App campaigns (UAC) effective October 16th, we’ve received more and more questions about the channel. In…

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Sep 28

[Infographic] Google Universal App Campaigns from Top to Bottom

42.2% of digital ad spend will go to Google in 2017, amounting to a whopping 35 billion dollars. So it’s not surprising that since Google announced such a big update,…

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Sep 21

A Glimpse into Creative Asset Performance within Google Universal App Campaigns

Updated December 2017 In a short series we looked at how advertisers can best leverage Google Universal App campaigns to drive app installs and engagement. We tackled many FAQs regarding Google…

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Sep 14

Google Universal App Campaigns: How to Get More Bang for Your Budget

Updated December 2017 In a short series, we tackled many of those questions regarding bid types, budgeting, and creative assets. We also published a comprehensive eBook that shares our learnings and best practices. Download…

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