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Mar 01

Why We’re Reducing Our Google UAC Media Management Fees by 75%

In the past few months since Google transitioned all app advertising initiatives to Universal App campaigns (UAC), the channel has undoubtedly changed the game for in-house advertisers and agencies alike.…

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Feb 28

2 Ways to Repurpose Influencer Campaigns to Drive Conversions with Paid Social

The confluence of the social media marketing landscape over the past few years has led directly to the rise of influencer marketing with 84% of companies planning to test it…

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Feb 15

6 Questions to Ask Yourself Before Getting Started with User Acquisition

If you’re reading this article, you are probably aware of the fact that paid user acquisition is one of the most scalable growth channels at your disposal, but you’re probably…

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Feb 07

Bamboo Expands to Seattle with Second Office

We’re thrilled to announce today that we’ve opened our second Bamboo office in Seattle. View from Bamboo’s new office in the Fremont neighborhood of Seattle Founded in San Francisco in…

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Jan 31

The 14 Questions We Ask Before, During, and After Every Creative Workshop

There are 13,000+ advertising agencies in the United States. Each of those agencies, no matter the niche they’re in, have very few competitive levers at their disposal. One might argue that people…

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Jan 25

Beyond Dynamic Product Ads: 5 New Ways to Use Your Facebook Product Catalog

Launched in 2015, Facebook dynamic product ads have taken the advertising world by storm, enabling e-commerce brands to “promote multiple products, or their entire catalogs, across all the devices their customers…

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Jan 11

4 Do’s and a Don’t: Facebook Dynamic Creative Optimization Best Practices

Dynamic creative is a new Facebook feature that leans on algorithms to create complete ads out of individual creative components. Advertisers supply text, headlines, descriptions, CTAs and images or videos…

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Dec 12

Bamboo Named ‘App Marketing Agency of the Year’ in the 2017 App Growth Awards

We’re honored to have been named “App Marketing Agency of the Year” in the Inaugural App Growth Awards organized by App Promotion Summit. The App Growth Awards are the annual barometer…

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Dec 07

The Pros and Cons of Facebook’s Polarizing Audience Network

Facebook’s Audience Network (FAN) has been a major topic of debate–especially as of late. At the core of this discussion lies the question of quality. While Facebook has made incremental…

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Nov 30

Top 19 Twitter Ad Design Trends of 2017

Since Twitter launched ‘promoted tweets’ in 2010, over 130K advertisers have started promoting their products and services on the social media channel. While Twitter only accounts for 0.84% of the…

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