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Jul 11

How to Use Dynamic Product Ads for Prospecting

E-commerce advertisers are likely most familiar with Dynamic Product Ads (DPAs) in a remarketing sense. You upload your product catalog, someone comes to your site, then you show them ads…

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Jun 14

How to Survive the Switch to Campaign Budget Optimization

Facebook introduced Campaign Budget Optimization about a year and a half ago as a way to give advertisers better results at a lower cost, by distributing an allotted budget based…

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Apr 04

Lessons Learned from Analyzing 150 of Our Top Converting Facebook Ads

Too often we see advertisers getting caught up in crafting beautiful ads and perfecting minute details instead of building holistically effective ads. They get trapped in vanity metrics like click-through-rate…

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Mar 22

Don’t Make These 7 Facebook Advertising Mistakes (Lessons we Learned from 50+ Facebook Audits)

Before we start working with new brands, we typically run audits of their current advertising efforts to make sure we can help optimize their existing efforts and provide additional value.…

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Mar 07

When (And When Not) to Use Facebook Split Testing for Maximum Impact

Advertising: is it art or science? Surely most of us can agree that a healthy dose of both is necessary for powerful advertising. As direct-response advertisers, testing is a huge part of…

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Feb 28

2 Ways to Repurpose Influencer Campaigns to Drive Conversions with Paid Social

The confluence of the social media marketing landscape over the past few years has led directly to the rise of influencer marketing with 84% of companies planning to test it…

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Jan 25

Beyond Dynamic Product Ads: 5 New Ways to Use Your Facebook Product Catalog

Launched in 2015, Facebook dynamic product ads have taken the advertising world by storm, enabling e-commerce brands to “promote multiple products, or their entire catalogs, across all the devices their customers…

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Jan 11

4 Do’s and a Don’t: Facebook Dynamic Creative Optimization Best Practices

Dynamic creative is a new Facebook feature that leans on algorithms to create complete ads out of individual creative components. Advertisers supply text, headlines, descriptions, CTAs and images or videos…

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Dec 07

The Pros and Cons of Facebook’s Polarizing Audience Network

Facebook’s Audience Network (FAN) has been a major topic of debate–especially as of late. At the core of this discussion lies the question of quality. While Facebook has made incremental…

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Oct 31

Going Beyond the Install: Utilizing App Event Optimization to Improve CPAs on Facebook

In 2017, 84% of app marketers measure performance based on revenue instead of install volume. In line with that shift to direct-response advertising, Facebook launched App Event Optimization (AEO) last…

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