How ad network automation puts more weight on creative and what to do about it
Improvements in algorithms and machine learning systems are continuing to ease and improve the advertisers’ job on major networks like Facebook, Instagram, Google, and even Snapchat. Those platforms have created…
Special Ad Categories: HEC Policy Changes and How it Affects your Facebook Ad Buying
If your company offers services related to housing, employment, or any type of financial services, and you advertise on Facebook – keep reading. Recent policy changes, the result of a…
Don’t Make These 7 Facebook Advertising Mistakes
In the 5+ years we’ve been managing Facebook accounts, we’ve come across numerous mistakes when auditing new client accounts — and we have audited a lot! Running digital campaigns is…
How to Use Dynamic Product Ads for Prospecting
E-commerce advertisers are likely most familiar with Dynamic Product Ads (DPAs) in a remarketing sense. You upload your product catalog, someone comes to your site, then you show them ads…
Lessons Learned from Analyzing 150 of Our Top Converting Facebook Ads
Too often we see advertisers getting caught up in crafting beautiful ads and perfecting minute details instead of building holistically effective ads. They get trapped in vanity metrics like click-through-rate…
When (And When Not) to Use Facebook Split Testing for Maximum Impact
Advertising: is it art or science? Surely most of us can agree that a healthy dose of both is necessary for powerful advertising. As direct-response advertisers, testing is a huge part of…
6 Questions to Ask Yourself Before Getting Started with User Acquisition
If you’re reading this article, you are probably aware of the fact that paid user acquisition is one of the most scalable growth channels at your disposal, but you’re probably…
Beyond Dynamic Product Ads: 5 New Ways to Use Your Facebook Product Catalog
Launched in 2015, Facebook dynamic product ads have taken the advertising world by storm, enabling e-commerce brands to “promote multiple products, or their entire catalogs, across all the devices their…
4 Do’s and a Don’t: Facebook Dynamic Creative Optimization Best Practices
Dynamic creative is a new Facebook feature that leans on algorithms to create complete ads out of individual creative components. Advertisers supply text, headlines, descriptions, CTAs and images or videos…
The Pros and Cons of Facebook’s Polarizing Audience Network
Facebook’s Audience Network (FAN) has been a major topic of debate–especially as of late. At the core of this discussion lies the question of quality. While Facebook has made incremental…