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Jul 15

How to Utilize Google App Campaigns’ New Ad Group Format

Google is rolling out Ad Groups to all App Campaign accounts. What does this mean for you? Let’s find out! First off, what is an ad group?  An ad group,…

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Mar 15

Can Android Audiences Actually Drive High ROI on Paid Social?

Historically, paid social experts have regarded Android as the ugly stepchild to iOS. Citing lower conversion rates and lifetime value on Android with higher ad fraud rates (up to 3x…

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Mar 01

Why We’re Reducing Our Google UAC Media Management Fees by 75%

In the past few months since Google transitioned all app advertising initiatives to Universal App campaigns (UAC), the channel has undoubtedly changed the game for in-house advertisers and agencies alike.…

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Dec 12

Bamboo Named ‘App Marketing Agency of the Year’ in the 2017 App Growth Awards

We’re honored to have been named “App Marketing Agency of the Year” in the Inaugural App Growth Awards organized by App Promotion Summit. The App Growth Awards are the annual barometer…

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Nov 27

4 Things You Should Expect from Your Mobile Advertising Agency

As of 2017, mobile advertising accounts for over 70% of total digital ad spending and is projected to hit more than $195B annually by 2019. More marketers are ramping up…

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Nov 20

The Top Three Mobile Attribution Mistakes Advertisers Made in 2017

We’ll save you from citing the infamous advertising attribution quote that all of these blog posts start out with. If you’re reading this, you probably already know how challenging attribution…

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Oct 31

Going Beyond the Install: Utilizing App Event Optimization to Improve CPAs on Facebook

In 2017, 84% of app marketers measure performance based on revenue instead of install volume. In line with that shift to direct-response advertising, Facebook launched App Event Optimization (AEO) last…

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Jun 21

4 Proven Ways to Time-Segment Your Mobile Advertising Campaigns

It’s hard to understate the element of timing in mobile advertising. In an always-on world where 80% of mobile users check their phones before brushing their teeth, it truly is…

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Jun 13

The 6 Biggest Changes in the New App Store that will Impact Advertisers

Last week at Apple’s Worldwide Developers Conference, Apple announced a sweeping redesign to the App Store, their nine-year-old platform that counts 500 million people as weekly active users. We dug…

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Feb 28

11 Questions to Ask When Choosing Your Mobile Advertising Agency

According to eMarketer, mobile advertising is on track to hit more than $195 Billion annually by 2019 – up from just over $19B in 2013 – it is obvious that…

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