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Jul 15

How to Utilize Google App Campaigns’ New Ad Group Format

Google is rolling out Ad Groups to all App Campaign accounts. What does this mean for you? Let’s find out! First off, what is an ad group?  An ad group,…

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Mar 01

Why We’re Reducing Our Google UAC Media Management Fees by 75%

In the past few months since Google transitioned all app advertising initiatives to Universal App campaigns (UAC), the channel has undoubtedly changed the game for in-house advertisers and agencies alike.…

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Dec 12

Bamboo Named ‘App Marketing Agency of the Year’ in the 2017 App Growth Awards

We’re honored to have been named “App Marketing Agency of the Year” in the Inaugural App Growth Awards organized by App Promotion Summit. The App Growth Awards are the annual barometer…

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Oct 31

Going Beyond the Install: Utilizing App Event Optimization to Improve CPAs on Facebook

In 2017, 84% of app marketers measure performance based on revenue instead of install volume. In line with that shift to direct-response advertising, Facebook launched App Event Optimization (AEO) last…

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Jun 13

The 6 Biggest Changes in the New App Store that will Impact Advertisers

Last week at Apple’s Worldwide Developers Conference, Apple announced a sweeping redesign to the App Store, their nine-year-old platform that counts 500 million people as weekly active users. We dug…

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Jan 21

Inside Google’s Fight To Regain Mobile Ad Relevancy

Google is in a fight for their life and mobile is forcing its hand. It’s an unlikely position for a company that has pioneered countless forms of digital advertising and…

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