Bamboo is thrilled to announce the promotion of Aditi Joshi to Chief Operating Officer.

Aditi is a proven leader who has been instrumental in Bamboo's success over the last three years. She first joined the business in September 2020 and previously served as our Chief Client Officer, leading our Client Services teams with over 15 years of digital marketing experience.

Previously, Aditi served as a Director of Paid Social at Dentsu leading brand and performance media programs for brands like Apple, Hulu, Hilton, and Subway. Under her leadership, Bamboo has driven growth for premier tech and ecommerce clients like Adobe, Webflow, and AllTrails.

As COO, Aditi’s role will expand to overseeing all of Bamboo's day-to-day operations, including our media buying, creative, and insights teams as well as our people and business operations teams. With deep expertise in both performance and brand marketing, she is uniquely positioned to accelerate Bamboo's next phase of growth.

"Aditi has been my partner in managing Bamboo for a while now and I couldn't be more thrilled to have her formally step into this role," says Daniel Pearson, Bamboo’s Co-Founder and CEO. "She is a transformative leader who is low ego, highly adaptive, and passionate about what’s most important to me as well: our employees and our clients. Her vision, creativity, and commitment to results will continue driving Bamboo and our clients to new heights."

Aditi holds an MBA from a top tier business school in India and a Master’s in Communication Management from University of Southern California. She spends time outside of work volunteering at different animal rescue organizations in Los Angeles.

Please join us in congratulating Aditi on her new role! We are excited to drive continued success and growth for our clients under her leadership.