Short-form video has changed the game in digital advertising. When short-form video campaigns do well, they are regularly the top performing ad type in an account. 

With over 70 billion in daily views, YouTube Shorts is growing increasingly popular for advertisers looking to diversify their media mix. 

Let’s dive into some best practices for building a strong YouTube Shorts creative strategy.  

1. Include your brand logo very early on, and then again at the end of the video, so that viewers understand immediately who created the content.

2. Use looping to give your viewers the satisfaction of watching over and over again. Start filming your videos with the final shot to achieve this effect. (Don’t forget the audio!)

3. Add a song or other audio clip to your Shorts. Make sure you use songs and sounds that are available for commercial use. Most of the music and sounds found in YouTube’s library are free, but only for personal, non-commercial use unless you have the appropriate licenses.

4. YouTube Shorts videos only allow up to 60 seconds, so ensure you’re making the most of the limited time to get your message across succinctly. Shorts are meant to be short. You don’t always have to use the full duration if you can get the message across sooner.

5. If you’re repurposing content from another platform, ensure your content is in the correct ratio for YouTube Shorts and that the clip is tailored specifically to this platform.

6. Add enticing thumbnails to intrigue your audience and grab attention from the first glance. Make it eye-catching by featuring bright colors, interesting fonts, and relevant imagery that will stop people in their tracks.

7. Last but not least: To produce great ads for every ad platform and asset type, we recommend finding multiple agency partners who can deliver best-in-class work per category. See how Bamboo’s Creative Service can help.