Paid Social

With over 70 billion in daily views, YouTube Shorts is growing increasingly popular for advertisers looking to diversify their media mix. Let’s dive into some best practices for building a strong YouTube Shorts creative strategy. 

If you need help figuring out where to start, this blog will take a look at how the team at Bamboo builds and executes a winning YouTube advertising strategy for their clients.

Reports show that LinkedIn is 277% more effective for lead gen than Facebook or Twitter. With such good results, it’s possible that LinkedIn ads can benefit your company, but knowing best practices can help you get more out of every penny spent.

With Facebook and Instagram (Meta), specifically, you may find a formula that works best for your business, just for these platforms. If you’ve been advertising on Meta for a while, and the results have been lackluster, consider these best practices.

Snapchat estimates that each user spends around 30 daily minutes (or more) interacting with the app, opening it over 30 times within 24 hours. Here are some rules for boosting ROI on the widely successful social channel. 

With over 1 billion monthly active users, it’s become increasingly important for brands to make a presence on the fastest-growing social network, TikTok. The numbers truly speak for themselves.