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How to Utilize Google App Campaigns’ New Ad Group Format

Google is rolling out Ad Groups to all App Campaign accounts. What does this mean for you? Let’s find out! First off, what is an ad group?  An ad group,…

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Jul 15

How to Utilize Google App Campaigns’ New Ad Group Format

Google is rolling out Ad Groups to all App Campaign accounts. What does this mean for you? Let’s find out! First off, what is an ad group?  An ad group,…

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Jul 11

How to Use Dynamic Product Ads for Prospecting

E-commerce advertisers are likely most familiar with Dynamic Product Ads (DPAs) in a remarketing sense. You upload your product catalog, someone comes to your site, then you show them ads…

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Jun 14

How to Survive the Switch to Campaign Budget Optimization

Facebook introduced Campaign Budget Optimization about a year and a half ago as a way to give advertisers better results at a lower cost, by distributing an allotted budget based…

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May 13

Introducing: Bamboo Creative Studio

Bamboo Creative Studio is not your traditional creative studio. Where some agencies lean heavily on the potential of creative, we take the opposite approach: creative production backed by data. We…

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May 08

Google + Bamboo team up for creative partnership

Since launching Bamboo’s Creative Studio in 2018, we’ve helped app clients improve performance numbers and decrease costs through our proven methodology of direct response creative production backed by data. Now,…

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Feb 22

7 Most Valuable Questions to Ask A Potential Growth Agency

Let’s start with the obvious here. What is a growth agency, and more specifically, how is it different from a traditional agency, social agency, digital agency, or any other type…

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Nov 13

Introducing: Cupboard.io

We’re very excited to announce the release of our first product. It’s called Cupboard! Cupboard is a reporting automation and analysis platform for Google Universal App Campaigns. The Backstory on Cupboard…

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May 24

Creating a Personalized Paid Social Strategy With Smartly & Care/of

At the eTail East conference, we had the privilege to share the stage with our partner Smartly and our client, direct-to-consumer vitamin brand Care/of to learn how modern brands can personalize their advertising to tell…

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Apr 04

Lessons Learned from Analyzing 150 of Our Top Converting Facebook Ads

Too often we see advertisers getting caught up in crafting beautiful ads and perfecting minute details instead of building holistically effective ads. They get trapped in vanity metrics like click-through-rate…

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Mar 22

Don’t Make These 7 Facebook Advertising Mistakes (Lessons we Learned from 50+ Facebook Audits)

Before we start working with new brands, we typically run audits of their current advertising efforts to make sure we can help optimize their existing efforts and provide additional value.…

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