How CUUP Scaled to Series A with Bamboo

CUUP is an intimates brand that pairs luxury fabrics with innovative designs made to accentuate your natural form. CUUP came to Bamboo to build and scale their growth program from the ground up. The partnership resulted in success that enabled CUUP to raise $11M Series A.

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4.3x

Increase in revenue

50%

Improvement in ROAS

$1M

Increase in paid social spend in the first year

The Challenge

CUUP wanted to maintain brand authenticity while testing creative concepts that would achieve their goals

As an early stage brand, CUUP was confronted with the delicate challenge of balancing customer acquisition with inventory management — a balancing act crucial for efficient growth.

The teams needed to cultivate a devoted customer base and high repeat rates across CUUP’s unique SKUs. CUUP wanted to maintain brand authenticity while testing creative concepts that would achieve their goals. Bamboo gained the trust of CUUPs brand team to be able to iterate on creative and scale their paid social program.

Bamboo's Approach

CUUP and Bamboo pursued a dynamic approach to address the challenges that came with scaling a fledgling program

The collective team quickly produced new ad concepts, testing over 300 value propositions and colorways in the first year. Paid social channels were structured for scalability, ensuring a consistent brand presence across all platforms. To ensure channels were scaled efficiently, a multi-touch attribution framework was implemented to identify the most effective channels, enabling the teams to make smarter decisions.

"I go to sleep better because Bamboo has the paid social side locked down."

Karthik Paramasivam

VP of Growth at CUUP