Canon partnered with Bamboo to optimize their multi-product customer acquisition strategy across paid social channels. The goal was to increase conversions and revenue while maximizing return on ad spend for their PIXMA, IVY, and PRO product lines. To see success on paid social channels, Canon needed extensive creative testing and development of tailored assets to showcase each product line's unique features and benefits across different platforms.

For the PIXMA product line, Bamboo tested 11 new interest audiences between Facebook and Pinterest Prospecting campaigns, unlocking top-performing Evergreen audiences such as home decor interests, high schoolers, and freelancers. They also concentrated on creative testing on Pinterest, particularly DIY/crafting themes, which drove 27% of total conversions in 1 quarter and achieved a 9% higher ROAS across creatives. 

With IVY, the focus was on audience testing, resulting in 48% of total Snapchat conversions and 46% of total Facebook conversions. The audiences that contributed to the most revenue were Film/TV and Sports/Music. Bamboo also leveraged influencer creative, which drove 30% of total Snapchat revenue and 25% of total purchases in one quarter.

For the PRO line, Bamboo utilized static ads that featured influencer quotes, driving 23% of total lower funnel purchases at a 41% lower cost per purchase. Bamboo also developed features-focused creatives, which accounted for 24% of total general purchase revenue. To expand the retargeting pool, new interest audiences were tested in both Prospecting and Awareness campaigns, directing a wider reach of target personas down the funnel.

With Bamboo’s help, Canon successfully adapted customer acquisition strategies across different product lines, and leveraged platform-specific strengths and innovative creative approaches that drove growth and efficiency for their business. They saw: 

• 131% increase in revenue YoY
• 205% increase in paid social ROAS YoY