Rebag’s unique business required an equally one-of-a-kind advertising strategy; maintaining the Rebag brand while developing new creative was essential. The Rebag team wanted to maintain a more upscale, minimalist look. Bamboo produced ads that did just that. 

Landing on an initial style that Rebag loved, the Bamboo team worked with Rebag’s in-house design team to brainstorm and build variations of copy, borders, video, and carousels — until top-performers were discovered. "The Rebag brand is extremely important to us, so images that conveyed a luxurious product were a must-have. Using the creative approach Bamboo came up with, we can deliver ads that hit Rebag’s creative and business goals." - Elizabeth Layne, Chief Marketing Officer at Rebag

We worked closely with Rebag’s team to begin testing ideas and iterations. Due to Rebag’s designer bags coming in at a high price point, it can be hard to find a consistent sweet spot when advertising. As a way to keep sales steady, Bamboo included a healthy mix of dynamic and non-dynamic product ads for prospecting. This allowed the team to capture favorable ROAS for non-dynamic ads, but build volume and consistency with dynamic ads. Combining the performance of all prospecting ads, Bamboo helped Rebag start off strong with a ROAS that improved over time.

Bamboo tested and iterated until the right mix of placements with the right ad units was discovered. Rebag was able to:

• Scale spend by 80% within the first 6 months
• Increase average order value by 50%
• Improve on-site purchase rate by 70%