In the rapidly evolving telehealth industry, Lemonaid Health faced a multifaceted challenge that hindered its growth and market penetration. They offered an extensive range of telehealth services, each with unique customer acquisition costs and lifetime values, resulting in a complex and inefficient paid media strategy. This abundance of SKUs led to varying customer acquisition costs that made it difficult for Lemonaid Health to allocate its media budget effectively. Consequently, they heavily over-indexed toward paid search. This over-reliance on paid search not only limited the company's reach but also stunted its ability to explore and capitalize on other channels that could offer better ROI.

Lemonaid Health came to Bamboo to optimize their media spend and align the spend with their overall goal of maximizing customer lifetime value. Before the partnership, Lemonaid struggled to differentiate between what drove long-term customer loyalty versus what attracted more transactional, one-time purchases.

Bamboo first prioritized paid social by optimizing Facebook strategies with focused testing on evergreen content and pricing messages to engage new patients. They quickly diversified assets using Bamboo’s Creative Services, launching videos including in-house and UGC testimonials that featured medical industry professionals to increase trust and credibility.

Within 2 months, Bamboo expanded into paid search, diversifying the paid search strategy to widen reach. They tested non-brand keywords and optimized creatives and landing pages to boost engagement and conversions. Bamboo broadened Lemonaid's presence with Google Shopping and Display and used Universal App Campaigns to acquire both new and churned patients

Bamboo utilized paid search, paid social, and Lemonaid’s first-party analytics to identify key drivers of both short-term and long-term revenue across Lemonaid’s telehealth SKUs. These insights refined Lemonaid Health's strategy and allowed them to drive fast and sustainable growth.

The successful partnership between Bamboo and Lemonaid Health significantly boosted Lemonaid's market value and growth, culminating in a successful acquisition by 23andMe. 

The strategy resulted in: 

• 2x Increase in patient LTV
• 25x Increase in paid media investment 
• $400M Exit