When a leading AI startup decided to invest in paid media to complement their organic growth, they turned to Bamboo as their first-ever paid media agency. As a fast-growing brand in the rapidly evolving AI industry, they needed to establish their state-of-the-art LLM’s presence while navigating privacy considerations and realized that building brand awareness in an emerging market presented its own set of challenges.

Bamboo needed to build a holistic paid media strategy from the ground up. They began by laying a strong tracking foundation to ensure all campaign activities could be measured effectively, with deep consideration for the Leading AI Startup’s strict privacy requirements. With the brand’s unique position in the market, Bamboo expanded the LLM’s reach across platforms like X and Reddit, tapping into new audience segments and testing various messaging strategies to see what resonated most. Bamboo’s strategy was focused on building top-of-funnel audiences to generate demand and guide potential customers through their journey. 

Creative testing was another critical piece of the strategy, with Bamboo experimenting with different use cases to fine-tune messaging and visuals that connected with the LLM’s diverse user base.

“The Bamboo team helped us build our presence across critical audiences in record time. As we launched new models and product capabilities, we were able to expand our strategy and go from zero to one with minimal friction.”

By leaning into these successful tactics, Bamboo helped the AI startup establish itself as a formidable player in the early AI market, driving both growth and customer acquisition at meaningful scale. Over just the first three months, the teams were able to: 

• Scale paid media investment 1000x 
• Improve cost per free sign-up
• Achieve a triple-digit percent increase in paid plan sign-ups